It’s not what you tell them, it is what they hear.”
- Red Auerbach, former coach, Boston Celtics
One of my favorite communicators is Dr. Martin Luther King, Jr.
I was reading through a workbook titled “Wired for Influence: Skills to Lead Others” by Tim Elmore.
He highlights Dr. King as one of the great communicators of the 20th century.
Content vs. Charisma
I have heard many speakers with great charisma but no content. You know the type, all fluff
On the other hand, many of us could recall the dreadful experience of a speaker who fell on the opposite end of the spectrum; great content, but no energy, or hook to capture his audience.
People Oriented Vs. Lesson Oriented
Elmore draws out a comparison between Public speakers and Communicators; public speakers teach lessons while communicators teach people.
The comparison between the two:
Public Speaker
- Puts the message before the people
- Asks the question: What do I have?
- Focuses on atmosphere
- Content oriented
- Goal: Complete the message
Communicator
- Puts the people before the message
- Asks the question: What do they need?
- Focuses on techniques
- Change oriented
- Goal: Complete the people
If I learned anything from Oral Communication, a glorified speaking course, a balance of content and charisma will not only greatly improve your grade, but your ability to engage any audience without putting them to sleep.
